3Kotler,Philip; Gertner.David,Country as Brand,Product,and Beyond:A Place Marketing and Brand Management[J].Journal of Brand Management,Vol.9 No.4～5,Apr.pp.249～261,2002.
4Gilmore,Fiona A.A Country Can It Be Repositioned? Spain -the Success Story of Country Branding[J].Journal of Brand Management,April,pp.281～293,2002.
5Hosper,Gert-Jan.Place Marketing in Europe:The Branding of the Oresund Region[J].Intereconomics October,pp.271～279,2004.
6Morgan,Nigel et al.New Zealand,100% Pure,The Creation of a Powerful Niche Destination Brand[J].Journal of Brand Management,April,pp.335～354,2002.
7Papadopoulos,N.and Heslop,L.A.Country Equity and Country Branding:Problems and Prospects[J].Journal of Brand Management,April,pp.294～314,2002.
9Kleppe,I.A.,et al.Country Images in Marketing Strategies:Conceptual Issues and an Empirical Asian Illustration[J].Brand Management Vol 10.September,pp.61～74,2002.
