服装自主品牌“双师驱动”工作模式构建及实施对策

Research on Establishment of "Double-role Driving" Work Pattern of Self-owned Clothing Brand and Implementation Countermeasures

通过对"双师"历史形成中对服装产业发展的贡献,世界五大时装之都形成与"双师"驱动力的作用,中国服装产业面临的困境等多维度论述,针对自主品牌企业原创性动力问题设计了"双师驱动"工作模式构架。探讨"双师驱动"工作模式在服装自主品牌企业发展中的重要性和必要性,并对目前在服装企业中实施"双师驱动"最主要的障碍:"制版师"人才与设计师之间的不平衡现状进行了调研和剖析,提出了从国家、行业和企业以及制版师个人三个层面进行分层解决的设想,希望对正在实施转型升级中的自主品牌企业发展有所推动。

Through the multi-dimensional discussion of the contribution of ＂double-role＂ to the development of clothing industry in its historical formation, the relation between the formation of world five major fashion cities and ＂double-role＂ driving force and the dilemma of Chinese clothing industry, this paper designs ＂double-role driving＂ work pattern frame in allusion to the original power of enterprises with self-owned brand, discusses the importance and necessity of ＂double-role driving＂ work pattern in the development of clothing enterprises with self-owned brand, deeply studies and analyzes the status of imbalance between ＂patterner＂ talents and designer which is the main obstacle for the implementation of ＂doub- le-role driving＂ in clothing enterprises, puts forward the idea of solving problems at different layers-the state, industry and enterprise and patterner and expects to produce influence on and promote enterprises with self-owned brand under transition and upgradinm