影像文化在家纺卖场陈列中的应用——基于营销3.0

Application of Image Culture in Home Textile Store Display:Based on Marketing 3.0

分析总结影像文化在目前家纺卖场陈列运用中存在的问题,结合营销3.0理念,运用实例,分析了从影像文化陈列的内容、传播的模式优势,探讨了影像文化在家纺卖场陈列中的创新应用。得出影像文化不仅是销售手段同时也是一种文化,在家纺卖场的陈列中,影像文化需要围绕消费者需求与品牌本身的价值观做文章。

This paper analyzes and summarizes problems existing in the application of image culture in home textile store display currently, analyzes the display content of image culture and communication model advantages with example in combination with marketing 3.0 concept and discusses the creative application of image culture in home textile store display and obtains that image culture is not only a sales means, but also a culture. In the display of home textile store, image culture should center on consumer demand and brand value.