宗教文化旅游信息化的意义和发展策略

A Study of the Informationization in Religious and Cultural Tourism

宗教文化旅游信息化不仅有利于加强宗教文化旅游市场的营销,而且有利于宗教文化资源的保护,更能提升宗教文化旅游产品的品位。在信息化社会中,应从旅游目的地网络营销、注重利用微博、建立宗教文化资源数据库、创建宗教文化数字博物馆、利用信息技术等方面强化宗教文化旅游之信息化建设。

The informationization in religious and cultural tourism is helpful not only in strengthening the marketing of the religious and cultural tourism, but also in protecting the resources of the religious and cultural tourism and in promoting the quality of the tourism products. In the information society, it is necessary to strengthen the construction of the informationization in religious and cultural tourism by virtue of developing the destination network marketing about the religious and cultural tourism, paying attention to the use of micro-blog, building the religious and cultural resource database and digital museum in the scenic spot, and the application of information technology.