保定市涞水县宋各庄乡旅游发展对策研究——以龙安村和宋各庄村为例

Research on the tourism development tactics of Songgezhuang Town of Laishui County in Baoding City——A case of Longan Village and Song Village

文章在分析保定市涞水县旅游现状及相关数据的基础上,对其旅游业发展的内外环境进行了全面梳理,对当前存在的发展意识淡薄、基础设施待完善、旅游资源亟待保护、缺乏科学规划等问题和面临的挑战进行了探讨,并从人才培养、基础设施、特色产品、市场营销等方面提出相应对策及建议,以求实现当地旅游业的健康可持续发展。

In this essay, through analyzing data and current situation of the tourism industry of Songgezhuang Town, Laishui County, Baoding, its tourism development is teased from its in- ner and outer environment,respectively and simultaneously, a systematic analysis is conducted on the issues and challenges existing in its development of tourism industry, such as, weak awareness of development, imperfect base infrastructures, urgent need for tourism resource protection and lacking of scientific planning. Therefore some corresponding measures are pro- posed from the aspects of personnel training, perfecting its restructures, developing featured products and reinforcing marketing management to realize the sustainable health development of Songgezhuang Town in tourism industry.