摘要
介绍了我国企业发展低碳品牌的时代背景,分析了我国企业低碳品牌建设中存在的问题,并提出了相应的对策。
This essay introduces the background of the development of low-carbon brands of Chinese enterprises and analyzes the problems in the process of their low-carbon brand constructions. At last, it puts forward corresponding countermeasures.
出处
《湖北工业大学学报》
2013年第3期29-31,共3页
Journal of Hubei University of Technology
关键词
低碳
品牌建设
品牌管理
low-carbon
brand construction
competition