论《福建日报》民俗报道的框架建构

Framework of Folk Culture Reports in Fujian Daily

采用框架分析法,从报道数量、版面分布、报道类型、议题及叙事框架等方面定量与定性地探讨了《福建日报》2011年的民俗报道样本。在民俗文化这一议题中,媒介民俗事象和媒介民俗事件是《福建日报》拟态环境的重要组构因子。其中,民俗文化呈现以民俗事象为主,民俗事件为辅。媒介民俗事象总体呈不均衡状态,以节庆报道流量最为突出;媒介民俗事件涵盖了事件的各个子议题,呈现出民俗文化在应对外界环境中的重构状态。在当代的社会语境中,"民俗"这一文化议题呈现出文化、政治、经济交融的多重叙事框架。

A frame analysis is made of the quantity, paper layout, writing types, topics and styles of the folk culture reports of Fujian Daily in 2011. Study shows that media reports of folk culture and events form an important factor of Fujian Daily＇s pseudo-environment, where customs, especially the festivals, take the majority of coverage and other folklore events, though at a subordinating position, span on every aspect of event reportage. It is an indication of the folk culture reconstructing in response to the changing world of today, gaining media attention in cultural, politic and economical reportage in this context.