摘要
当前我国餐饮业既迎来巨大的发展机遇,也面临着空前的危机,餐饮企业想要长效经营、持久繁荣必须理性思考,科学定位,精益管理,在经营管理的不同角度、各个层面采取积极务实的系列措施,贴近市场,设计产品,满足需求。
Based on the current situation of catering management, this paper suggests a series of strategies for long-term management to achieve enduring prosperity, i. e. rational thinking, scientific positioning, better management, active and pragmatic managing approaches from different angles and at all levels, product deve-lopment for market, new designs, satisfying consumer needs, and so on.
出处
《扬州大学烹饪学报》
2013年第2期39-42,共4页
Cuisine Journal of Yangzhou University
关键词
餐饮管理
餐饮经营
策略
定位
catering management
catering management
strategies
positioning