浅析印刷企业中品牌管理的策略

The Analysis of the Brand Management in Print Enterprise

本文论述了印刷企业要在趋于同质化的市场竞争中立足,必须借助品牌管理,通过对包装印刷龙头企业优秀的品牌建立的经验分析,总结出适合印刷企业品牌管理的几点策略,以供借鉴参考。

This article discusses the the experience from the outstanding enterprise for reference. print enterprise need to change print enterprises. It sum up the the ways of management by brand management in print