摘要
别以为叶茂中是神人，策划一个企业就成功一个，其实不是。他说，“创意的80％，是靠脚走出来的，20％才是策划人的智慧”。这个非主流的营销大师，用一种带有狼性特征的营销战略、战术，帮助200多家中国企业成功的同时，诠释了一个简单的道理：任何一个企业危难之时，只要洞察需求，并拒绝平庸的竞争方式，总会有出路。
'No competitive presentation, no price negotiation and no offering to clients. Same marketing fee for all despite of the size of enter prise and, please do come to my off ice'. These words are from Ye Maozhong, President of Ye Maozhong Marketing Inc, whose tone is very bullish. However, over 200 commercial giants such as Xiang Wenbo, president of Sany Heavy Industry Co, Song Zhenghuan, president of Goodbaby Group, Fang Yuyou, president of Proya, Chen Tianjiang, president of Yake Food Co and Ding Jiantong, president of 361°Inter national Ltd are willing to cooperate with him.
出处
《经理人》
2013年第7期46-51,19,共6页
Manager
