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解释水平对品牌延伸评价影响的研究评述

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摘要 品牌延伸已经成为许多公司应对市场变化、保持持续增长的战略性选择,也是品牌资产利用的重要手段。本文将探查解释水平对消费者品牌延伸评估的可能影响,对现有关于解释水平对品牌延伸评价影响的研究进行梳理和回顾。
作者 李恬恬
机构地区 重庆交通大学
出处 《现代营销(下)》 2013年第5期22-22,共1页 Marketing Management Review
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