摘要
针对传统零售商向网络直销渠道消费者提供售后服务时,双渠道供应链系统的横向合作策略与协调问题,建立了存在售后服务横向合作的双渠道供应链需求模型,分析了Stackelberg博弈中供应链成员的最优策略,并研究了渠道的最优定价和服务水平的相关命题,最后进行了算例分析,探讨了渠道竞争程度、服务敏感程度等参数对供应链决策变量的影响。结果表明,传统渠道商与网络渠道商之间通过售后服务外包实现横向服务合作,可以实现供应链系统的优化,在大多数情况下能够有效提升双渠道供应链成员的利润水平从而实现双赢。
Considering the outsourcing after-sales service provided to online shoppers by a traditional retailer,the horizontal cooperation service strategy and coordination of dual-channel supply chain with internet direct channel and traditional retailer channel were studied.The demand model of dual channel supply chain under horizontal service cooperation was developed,and the optimal decisions of supply chain members were compared with each other.The two propositions of optimal pricing and service provision were presented for the supply chain effective cooperation.Finally,the numerical experiment was done to discuss the impact of related parameters on the decision variables of supply chain members.The results show that the service cooperation leads to the optimal allocation of service resource in supply chain system and promotes the profit of dual-channel partners to achieve win-win outcome.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2013年第3期427-430,共4页
Journal of Wuhan University of Technology：Information & Management Engineering
基金
浙江省自然科学基金资助项目(LY12G02006)
教育部人文社会科学研究青年基金资助项目(11YJC630028)
浙江省科技计划资助项目(2010C35014)
