决策支持系统在移动通信客户数据分析中的应用

Application of decision support system to mobile communication customer data analysis

在深入研究数据挖掘技术的基础上,针对电信企业话费流失及吸引新客户、保留大客户等问题构建了决策支持系统,以提高电信企业高管人员决策的质量和效率.

Based on profound study of data mining technology, targeting at the problem of loss of communication fee of telecom enterprises, with the purpose of retaining regular customers, and attracting new customers, the paper discusses building decision support system in order to improve the executive decision quality and efficiency of telecom enterprises.