摘要
旅游企业通过组建战略联盟来实现资源的共享与互补,提高自身的竞争力和市场地位,但旅游企业战略联盟发展并不稳定、成效并不明显。在总结国内外旅游企业战略联盟理论研究的基础上,描述了我国旅游企业战略联盟稳定性的影响因素及作用机理,并从物质资本、社会资本和文化资本三个方面提出旅游企业战略联盟的利益分配、关系治理和伙伴选择。最后结合"一卡游河南"对旅游企业战略联盟稳定性提出了治理策略。
Tourism enterprises have gradually established enterprises strategic alliances to share resources and realize complement and to improve their competitiveness and market position, but the strategic alliances of tourism enterprises seldom have achieved success. Based on recalling the current situation of the theoretical research of enterprise strategic alliance in both domestic and overseas, this paper describes the influential factors of the enterprise strategic alliance stability and point out the mechanism, then analyzes the interests distribution, relationship management and partners select of the strategic alliance of tourism enterprise from three aspects like money capital, social capital, cultural capital. Finally, this paper puts forward the control strategy of the stability of tourism enterprises strategic alliance based on “one card tour of Henan.
出处
《湖南财政经济学院学报》
2013年第4期25-31,共7页
Journal of Hunan University of Finance and Economics
基金
湖南省社科基金重点项目"大国经济发展的典型特征研究"(项目编号:12ZDB41)
湖南省社科基金项目"企业技术联盟创新网络治理机制研究"(项目编号:12JL06)
湖南省社科基金项目"现代区域经济学学科体系研究"(项目编号:12JD41)
湖南省哲学社会科学成果评审委员会项目"基于MSC范式的技术联盟创新网络治理机制研究"(项目编号:1011197B)阶段研究成果之一
关键词
旅游企业
战略联盟
稳定性
影响因素
tourism enterprises
strategic alliances
stability
influential factors
