摘要
文章阐述了旅游电子商务发展的必然性,分析了发展旅游电子商务对旅行社的冲击与影响以及与传统营销方式相比所具有的优势和面临的困难,研究了我国旅游电子商务未来的变革趋势,以便进一步促进旅游电子商务的推广与普及,推动我国旅游业的良好发展。
This paper expounds its necessity in the development of tourism,its influence on the travel agencies and its advantages compared with the traditional marketing. The reform trends of e-commerce in China＇s tourism are also predicted so as to further its promotion and popularization,which plays an important role in the healthy development of China＇s tourism industry.
基金
西南民族大学2012年度研究生创新型科研项目阶段性成果
关键词
旅游
电子商务
发展
趋势
tourism
electronic commerce
development
trends
