四川省红色旅游精品线路开发研究——以“重走长征路”为例

On the Development of Competitive Red Tourism Products in Sichuan——Taking“Tracing the Route of the Long March”

四川省红色旅游资源丰富、品位高。随着近年来四川旅游业的稳步发展,为吸引更多的旅游者,进一步打开国内外旅游市场,四川省正着力打造一批"红色旅游精品线路"以满足旅游者的需求。文章依托四川省红色旅游资源的优势和潜力,结合"重走长征路"的线路特点,从线路功能建设和线路机制建设两个方面提出了四川省进一步开发"重走长征路"红色旅游精品线路的对策及建议。

In recent years,with the steady development of Sichuan tourism markets,in order to attract more tourists and open domestic and international tourism markets further,Sichuan Province is working hard to develop and design red tourism products line to meet the needs of tourists. This paper is based on the advantage and potential of Sichuan red tourism resources,from two aspects,line function construction and line mechanism construction,gives the countermeasures and suggestions for the development of red tourism products Long March in Sichuan.