旅游购物陷阱及其治理途径的博弈分析

Game Analysis of Tourism Shopping Traps and Treatment Measures

旅游购物是旅游活动的重要组成部分,大力发展旅游购物是目的地旅游产业转型与升级的重要途径.然而目前我国旅游购物市场不规范,旅游购物消费在游客旅游消费中所占比例较低,旅游购物的重要作用难以发挥.运用博弈分析方法,首先分析旅游购物市场存在购物陷阱的内在原因,然后比较了提高游客对旅游商品的鉴别能力和加强对旅游购物商店的监督管理两种治理途径,在此基础上提出规范旅游购物市场的若干建议.

Tourism shopping is an important part of tourism activity. Developing tourism shopping is an important way to promote the transformation and upgrading of tourism industry. However, tourism shopping market is not very regulated yet. Shopping consumption occupies a small percentage in the total tourist consumption, so it is difficult to play important roles. By using the method of Game Theory, hidden reasons of tourism shopping traps are analyzed first of all, then two treatment measures which are strengthening the supervision and management of market and improving tourist＇ s ability of discernment are compared. On this basis, some proposals about how to regulate the market are put forward.