公益性城市动物园再现活力的探讨——以广州动物园为例

Study on Reappearing the Non-profit City Zoo Dynamic:A Case Study of Guangzhou Zoo

公益性城市动物园多建于上世纪50～70年代,由政府投资建设,是我国主要的动物迁地保护基地和科普教育基地,体现着一个城市的文明程度和发展水平。随着社会经济发展,公益性城市动物园由于建设资金缺乏、观念落后、产品老化等原因,逐渐缺乏动物主题公园的活力和魅力。文章以广州动物园为例,深入分析公益性城市动物园存在的问题,提出通过淘汰消极印象、展示动物精品、丰富体验项目、提升品牌价值等方法,改善公益性城市动物园的品牌形象、产品质量和经营状况,从而再现动物园活力,吸引更多市民关注并从中受益。

Most of the non-profit city zoos were built in 1950s to 1970s,invested by the government.They are China’s major ex-situ conservation and science education base,which embody the civilization and development of a city.With social and economic development,non-profit city zoos are gradually lack of animal theme park vitality and charm because of the lack of funds,backward ideas,aging products and other reasons.This paper takes Guangzhou Zoo as a case study and deeply analyzes the existing problems of the non-profit city zoo,according to which give the idea of improving the brand image,product quality and operating conditions of the non-profit city zoo by the ways of eliminating the negative impression,showing the animal boutique,enriching the experience programs and enhancing brand value,thereby reappearing the zoo vitality so that more citizens can give their concerns and benefit from the zoos.