大众传媒在对农传播中的作用

The Analysis of the Educational Function of Media and the Development of Rural Area

大众传媒时代,媒介对社会各个领域的作用和影响深远。在农村变革的进程中,大众传媒应发挥重要作用。由于我国农村媒介生态系统失衡,媒介没有发挥其促进人的观念变革的教育功能,严重影响农村的发展。加大扶持农村媒介的力度,提升农民媒介素养,提高农村媒介的传播效果是推进农村现代化发展的重要途径。

In mass media time, the media plays an important role and has a great influence on every field of society. In the process of rural transformation, mass media should exert further role. Because of the unbalanced of ecological system of media in our rural area, we dont witness the educational function of media to push the people to change their ideas. This hinders the development of rural area. Some measures are vital to push rural area to modernize, such as to give more supports to the media in rural area, to improve the media literacy of peasants, and to promote the spreading effect of media in rural area.