摘要
羽毛球作为一项具有广泛市场基础的运动项目,如何依托职业化的运营模式以促进该项目的健康可持续发展。课题以中国羽毛球俱乐部超级联赛为个案研究,结合我国现有的职业体育赛事发展历程、羽毛球发展特点等,提出促进我国羽毛球超级联赛产业的可持续发展的相应对策。提出:应明确产权制度,完善加大监控力度,处理好职能转变工作,有效地促进羽毛球市场化、职业化,更好地促进中国羽毛球超级联赛产业的可持续发展。
Badminton, as a sport which has a wide market base can rely on career--oriented business model to promote healthy and sustainable development of the project. The topic we study based on Chinese Badminton Super Club League, combined with our existing professional sports development course, badminton development characteristics, etc. , made to promote China's badminton club industry in sustainable development counter measures. Raised.. clear system of property rights, improve and increase monitoring efforts, handle government function transformation, in order to effectively promote badminton market--oriented, professional and promote Chinese Badminton Super Club I.eague industry's sustainable development in a better way.
出处
《浙江体育科学》
2013年第4期24-26,29,共4页
Zhejiang Sport Science