高校体育场馆运营管理现状与发展对策的研究——以滨江高教园区为例

Research on Current Situation and Countermeasures of the Operation Management of the Stadium in Binjiang Higher Education Park as an Example

随着我国社会、经济的发展和全民健身计划的实施,体育事业蓬勃发展,体育消费观念也被越来越多的人所接受,体育产业的发展日新月异。体育运营活动在不断发展的同时,体育场馆特别是高校体育场馆的运营活动,在推动地方群众性体育健身、引导群众体育消费等方面起到了良好的积极作用。因此,高校体育场馆的利用率与管理力度关系到全民健身的顺利开展,其管理与运营不容忽视。为了实现高校体育场馆多功能、节能环保,并最大限度地提高使用效率,降低运营成本,如何建立一套科学的、完善且切实可行的、人性化的运营管理方式具有重大研究意义。

As China＇s social and economic development and fitness plan, vigorous development of sports, sports consumer attitudes are also being accepted hy more and more people, the rapid development of the sports industry. Operational activities in the continuous development of sports at the same time, stadiums in particular, the college sports facilities operations activities in the promotion of local mass sports fitness, sports consumption and guide the masses has played a positive role well. Therefore, the utilization of university sports venues and management efforts related to the smooth development of fitness, its management and operations can not be ignored. In order to achieve multi-- functional sports venues college, energy--saving environmental protection, and maximize efficiency, reduce operating costs, and how to establish a scientific, sound and feasibleand humane way of operation and management of great research significance.