试析新媒体背景下纪录片的传播特性

On the Propagation Characteristics of the Documentary in the New Media Context

在新媒体语境下分析纪录片的传播特性,对于研究纪录片在新时期的转型与发展有着重要意义。新媒体能够帮助纪录片更好地开拓市场,前提是纪录片必须更好地与新媒体相融合。鉴于此,主要从传播主体和传播对象两个方面来讨论纪录片在新媒体背景下的传播特性,带着纪录片在新媒体传播中有何变化及纪录片在新媒体中如何拓展市场两个问题进行相关研究。

It is of great significance to analyze the propagation characteristics of documentaries in the new media context, in order to understand documentaries in the new era of transformation. New media can help documentary explore the market better, if the documentary can be integrated with the new media well. From two aspects of ob jects and subjects in the propagation of documentaries, the paper focuses on its characteristics. The following two questions are discussed： What changes with the spread of new media documentaries？ How to expand the market of documentaries on the new media？