新媒介依存症:从“电视人”到“网络人”、“手机人”

New Media Dependency: From "Television Personalities" to "Network Personalities" and "Mobile Phone Personalities"

在人类社会发展过程中,媒介与我们始终形影不离。传统媒体时代媒介依赖的典型"电视人"是媒介依赖现象的理论基础,它同样适用于新媒体时代的媒介依存现象的理论分析。新媒体依存症是基于网络技术的发展而产生的,网络和手机本身的特性是新媒介依赖的客观基础,同时,"网络人"和"手机人"的主体是受众,因此受众的心理因素是新媒介依赖的主观基础。通过"电视人"到"网络人"、"手机人"的变化发展,着重分析了新媒体环境下的媒介依赖现象及其形成的原因,并提出了相应的解决对策。

Media dependency has existed since the media came into the world; its effect is profound and lasting. Al though the media dependency theory is on the basis of traditional media production, the mass media＇s generality shows that it also applies to today＇ s new media. Media dependency still exists in a new media era marked with network and mobile phone, and it has intensified trend. Media＇ s effect on people has reached an unprecedented level. When the state exceeds a certain limit, it will harm people, and turn into a kind of dependence, such as people＇s liking for drugs, love on a media contact. With the development of communication technology, the new media impacts the traditional media. Media dependency is changing. ＂television personalities＂ is in the ascendant, and ＂network＂, ＂mobile phone＂ have been too impatient to wait on the media ＂smokers＂ stage. With the change of the ＂television personalities＂ to ＂network＂ and ＂mobile phone＂, the paper emphasizes an analysis of the phe nomenon and causes about media dependency in the new media condition, and then raises the related countermeas ures.