内容开放式知识传播平台中知识贡献行为的动力要素分析被引量：14

Research on Dynamic Factors of Knowledge Contributing Behavior in Open-content Web for Knowledge Communication

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摘要 MOA模型由动机、机会、能力三个核心构念组成,动机是导致行为发生的直接原因,而机会和能力则对这一过程产生调节作用。本文通过构建模型和实证分析,验证了内容开放式知识传播平台中的知识贡献行为的MOA模型中的有效成分:动机部分包括利他、互惠;能力部分包括知识组合、领域知识;机会部分包括感知的易用性、对组织形象的感知。 MOA model is composed of three core constructs： motivation, opportunities, and capacity, Motivation is the direct cause of behavior; Opportunity and Ability play a regulatory role in this process. Through the model construction and empirical analy- sis, this paper validates the active ingredients in MOA model of knowledge contributing behavior in Open-content Web for Knowledge Coma＇tJnication： the Motivation section includes altruism and reciprocity; the ability section includes knowledge combination and domain knowledge; the opportunity section includes perceived ease of use and perceived image of organization.

作者陈则谦

机构地区河北大学管理学院

出处《图书情报知识》 CSSCI 北大核心 2013年第4期76-84,共9页 Documentation,Information & Knowledge

关键词内容开放式知识传播平台知识贡献行为 MOA模型动力要素 Open-content web for knowledge communication Knowledge contributing behavior MOA model Dynamic factor

分类号 G350 [文化科学—情报学]

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