摘要
本文在两大主要研究领域(媒介事件相关领域与事件管理相关领域)的基础上,遵循两项维度(事件人为策划因素维度与媒介报道因素维度),尝试对媒介导向事件的类型体系进行初步总结。本文最终依据4项具体指标总结出一项包含11种具体类型的体系。这一体系也提供了对媒介导向事件进行界定时的维度体系。
Based on the studies from two fields： media events research and event management research, the paper tries to summarize the typology of media-oriented events through two dimensions： elements of preplanning of events and elements of the media coverage. The paper finally offers a typology containing eleven types according to four specific indicators. And the typology also provides a system of dimensions to define media-oriented event.
出处
《国际新闻界》
CSSCI
北大核心
2013年第6期65-72,共8页
Chinese Journal of Journalism & Communication
关键词
媒介事件
假事件
公共关系
策划
报道
media event, pseudo-event, public relations, planning, reporting
