决策者行为对供应链绩效的影响研究:理论与实践

The Impact of Decision Maker's Behavior on the Supply Chains' Performance:Theory and Practice

供应链管理理论认为,供应链成员是自利的,会导致供应链的整体绩效损失。但是,通过选择适当的合同形式及其参数设定,可以克服成员自利的缺陷,提高供应链的整体绩效,从而达到供应链一体化决策的效果。然而,决策者的行为也会对供应链绩效产生影响,如心理认知、社会心理和系统动力学等,导致供应链管理理论的研究结果与管理实践存在很大的差异。通过研究决策者行为对供应链绩效影响,认为:行为因素是导致供应链理论研究与实践产生差距的重要原因。

The theory of supply chain management suggests that the members of supply chains are self-interested, which causes the total performance loss. However, the loss can be avoided by choosing the appropriate supply contract and its parameters. Then the total performance of the supply chain can be improved to the optimal under centralized decision. However, the decision maker＇s behavior, which is often influenced by cognitive psychology, social psychology and system dynamics, may also have impacts on the supply chain＇s performance. And the gap between the theory and the practice of supply chain management results from these behavior. This paper studies the impact of the decisionmaker＇s behavior on the supply chain＇s performance and suggests that the behavioral factors are the important causes for the gap between the supply chain theoretical models and oractiee.