设区市传统媒体应对网络媒体竞争的思考

The discussion on the way of traditional media competing with online media

随着互联网的快速发展,网络媒体迅速崛起,对广播、电视、报纸等传统媒体形成冲击。作为设区市的传统媒体,处在前有国家级、省部级媒体蚕食,后有新兴网络媒体夹击之中,在话语权、传播速度、虚假信息等方面更是受到网络媒体的挑战。设区市传统媒体应从提高信息附加值、增强内容竞争力、深度挖掘节目等方面有效应对网络媒体的冲击。

With the rapid development of Internet, online media have developed quickly, and impacted on the radio, television, newspapers and other traditional media. Facing the competition of national and provincial media and the emerging online media, the traditional media in cities have been challenged by online media in discourse power, propagation velocity, false information and so on. The traditional media should improve information added value, enhance the competitiveness of content, and excavate programs to deal with the competition of online media effectively.