摘要
随着移动互联网技术的飞速发展和广泛应用,人们对意见领袖的关注逐步从Web网络转向社交网络。以传统意见领袖、网络意见领袖和社交网络意见领袖的研究发展作为主线,梳理了各个阶段意见领袖的筛选特征及筛选算法,针对各方法的不足,提出了系统化的筛选特征指标。同时,提出了采用结构洞的方法筛选社交网络意见领袖及其基本步骤。基于结构洞的筛选方法的特征指标更加全面,而且操作更便捷有效。
With the rapid development and wide application of mobile Internet, opinion leader in social network have gained more attention than those in web network. Taking the development of research on traditional opinion leader, web opinion leader and social network opinion leader as the main line,the paper analyzes indentifying characters and algorithms of different researches for opinion leader, and puts forward systematic characteristic indexes against the shortcomings of those researches. At the same time, it proposes to adopt structural hole-based method to identify social network opinion leader and the basic steps. The characteristic indexes of proposed identifying method are more comprehensive and the new method is more convenient and effective.
出处
《情报探索》
2013年第7期6-10,共5页
Information Research
基金
江苏省自然科学基金项目"下一代网络与信息安全理论与方法"(项目编号:BK2011101)
南京市公安局科技开发项目"网络社区管理关键理论与技术"(项目编号:12-37)的成果之一
关键词
意见领袖
社交网络
结构洞
社会计算
opinion leader
social network
structural hole
social computing
