广东省淘宝网电子商铺空间分布特征研究

Research on Spatial Distribution Features of Taobao E-commerce Shops in Guangdong Province

本文以广东省内淘宝卖家的电子店铺为研究对象,从经济地理学的视角,利用Theil熵、变差系数、熵指数等数学方法,并结合ARCGIS软件分析四大经济区内电子商铺的分布模式,以及不同行业下的电子店铺集聚程度,旨在揭示其分布特征,并为管理者提供建议。

From the perspective of economic geography, this paper studies the Taobao e - commerce shops in Guang- dong Province by using the Theil entropy, variation coefficient, entropy index and other mathematic methods, and analy- zes spatial distribution model in four major economic zones and the agglomeration degree of e - commerce shops in differ- ent industries with ARCGIS software, aiming to reveal their distribution features and give suggestions to the managers.