河南省“盐生活”连锁项目建设研究

Research on the Construction of “Salt Life” Linked Project in Henan Province

打造连锁销售网络,拓展市场发展空间,创造新的利润增长点,是盐行业改革创新的举措之一。本文结合盐行业运销企业现状,从项目背景、建设条件、运行模式、组织机构与人力资源配置等方面,对"盐生活"连锁店项目布局建设进行了认真细致地分析研究,预测了由此产生的经济效益和社会效益,指出了项目存在的风险和规避措施。

Building a linked sales network,expanding the scale of market and creating the new profit growth points are the measures of the reform and innovation of salt industry.In combination with the present situation of transportation and sale enterprises in salt industry,the paper carries out a careful analysis on the construction and layout of ＂Salt Life＂ linked project from the background,construction condition,operation mode,organization and human resource allocation and so on.According to the analysis,the paper predicates the economic benefits and social benefits,points out the risks in the project and proposes the avoidance measures.