国家形象构建视域下的武术文化传播策略

The Communication Strategy of Wushu Culture from the Perspective of the Construction of National Image

弘扬中国传统文化有利于中国核心竞争力的构建,传播武术文化对于构建中国国家形象具有重要意义。认为:武术文化传播应坚持重点展现中国武术特色、传播中国传统文化、突出中国思维模式的基本原则;实现"武术—文化—民族文化"的文化传播模式、"武术—体育—强身健体"的大众传播模式、"武术—国家—武术形象"的共动传播模式;实现武术文化"单向—多项"的传播形式、"单极—多极"的传播层次、"官方为主—官民互动"的传播主体;建设武术文化传播供给、管理、绩效评估相结合的高信度与高质量传播体系。

The communication of Chinese traditional culture helps to construct core competitiveness of China and the spread of Wushu culture is important for the construction of national image. The study points out that Wushu culture communication should follow the basic principles of displaying the features of Chinese Wushu, spreading traditional Chinese culture and giving weight to Chinese thinking patterns. Besides, it should achieve the culture communication mode of ＂Wushu-culture-national culture ＂, the mass communication mode of ＂Wushu-sports-health building＂ and the commoving communication mode of ＂Wushu-nation-Wushu image＂. In addition, the Wushu communication model of ＂unilateral-multilateral＂, the communication levels of ＂singe pole- multi pole＂ and the ＂ government oniy-government ＆ civilian together＂ as the communication subject should also be established. Finally, a high-reliability and high-quality Wushu culture communication system should be constructed, combined with the supply, management and performance assessment system.