物联网背景下企业营销创新研究

On Enterprise Marketing Innovation under the Internet of Things

物联网出现以后,消费者的消费特点随之发生了变化,新的消费心理和消费方式要求企业在开展营销活动时,必须创新营销方式,保证营销的有效性,提高企业的竞争力。

Along with the appearance of the Internet of things, the consumption characteristics have undergone a lot of changes, which put a higher demand on the enterprises that they should innovate their marketing methods to ensure their effectiveness and competitiveness.