话语动机与力量——以奥巴马连任胜选演讲的修辞人格建构为例

Discourse Motive and Power——A case analysis of Obama’s rhetorical construction of ethos in re-election victory speech

一篇成功的修辞文本建构过程是充分利用修辞策略隐藏修辞动机并最大化修辞效果的过程。奥巴马连任演讲的成功在很大程度上因势利导地投射了修辞情境下最完美的修辞人格,很好地取得了动机与力量的平衡,并因此寻求到修辞受众的"认同"。文章比对运用亚里士多德的传统修辞思想与肯尼思伯克新修辞思想中的话语"同一"修辞观,分析奥巴马2012年连任总统胜选演讲文本的修辞人格建构。

A successful construction of a rhetorical piece is a process during which the rhetorical strategies are fully employed, the rhetorical motive is hidden and the rhetorical effect is maximized. The success of Obama＇s victory speech is largely based on the accurate projection of the expected ethos, which contributes to the balance of motive and language power and which further achieves the identification from the targeted audience. This article aims to use and compare Aristotle＇s traditional rhetorical theories and Kenneth Burkets new theories to analyze the rhetorical construction of Obama＇s ethos in his 2012 re-election victory speech.