现代媒体“主观驱动”干预与政府公信力维护

Research on the Maintenance of Government's Credibility under the“Subjectivity-driven” Modern Media's Intervention

网络、手机等现代媒体的迅速普及,优化了传统大众传播媒介的信息传递方式,为公众表达意见和建议提供了相对通畅的渠道,同时,其表现出的"主观驱动"式媒体干预态势,也给政府公信力的维护和提升带来了巨大的挑战。目前,为高效化解政府网络舆情危机,有效提升和维护政府公信力,政府及工作人员应该高度重视现代媒体的信息传递优势,积极转变履职观念,不断提升自身信息处理及网络舆情应对技能,并基于现代网络媒体的发展建立综合性的信息处理平台,科学规范和引导现代媒体的发展,以实现政府与公众高效的信息沟通。

The rapid spread of modern media, like network and cell-phone, has optimized the information transfer modes of the traditional mass media, and facilitated the public to express their views and suggestions. At the same time, its tendency of ＂subjectivity-driven＂ intervention is forming a great challenge to the maintenance and promotion of the government＇s credi- bility. In order to effectively defuse the net public sentiment crisis, maintain and improve the government＇s credibility, the government and its staff should attach importance on the information transfer advantage of the modern media, change their du- ty-fulfilling concept, promote their ahilities to process information and cope with public sentiment crisis, standardize and guide the development of modern media by establishing comprehensive information processing systems based on the modern network media, thus to realize the efficient information communication between the government and the public.