影响思想政治教育传播话语有效性的因素与对策

A Study on the Influential Factors and Countermeasures Concerning the Communicative Discourse in Ideological and Political Education

话语是传播的产物,话语使用的目的亦为传播;从话语的视角研究思想政治教育,也就是从传播的视角研究思想政治教育。影响思想政治教育话语效果的传播因素包括话语传播者、话语受传者、话语讯息、话语媒介、话语反馈、话语环境与噪音。当下需要通过培养思想政治教育传播话语"最佳传播者"队伍、注重思想政治教育话语传播的环境影响、强化对话语讯息的把握、以及完善思想政治教育传播话语的运行机制等路径提高思想政治教育传播话语的有效性。

Discourse is the product as well as the ultimate goal of communication. Thus, studies on Ideological and Political Education from the perspective of communication can be conducted from the perspective of discourse. Communicative factors of discursive effects include such discourse el-ements as disseminator, audience, information, media, feedback, environment and noise. At present, to enhance the effectiveness of Ideological and Political Education, efforts should be made in such fields as fortifying the team of excellent disseminators, attaching great importance to disseminating environment, consolidating the reliability of the information, and improving the op-erational mechanics of Ideological and Political Education.