浅析地方台在新媒介生态环境下的新闻传播格局——以福建新闻频道为例

Analyse News Spread Pattern of Local Television Stations in the New Media Environment Background——Taking the News Channel of Fujian TV as an Example

互联网技术不断发展,Web2.0逐渐影响了人们的生活方式,媒介生态环境发生了很大变化,新闻专业化、分众化趋势明显。主要从频道定位准确、节目类型固定、品牌栏目突出、内容编排精密、传播理念明确、主播带动收视等几方面分析了福建新闻频道的基本传播格局和特点,肯定了它"贴近民生"、"提供更多、更快的资讯服务"的理念,并指出其在新闻栏目设置中存在"形态单一,缺乏深度"的硬伤和不足。

With the continuous developing of Internet technology,Web2.0 gradually affects people＇s way of life.Media ecological environment changes a lot.Now news specialization trend is obvious.Fujian TV news channel was founded in 1999,It formed a complete set of news competition system.This article mainly analyzes the basic transmission pattern and characteristics of Fujian news channel,such as accurate positioning,fixed program type,brand columns,precision content arrangement,clear concept,the host influence viewing and so on.This article affirms the concept of Fujian news channel： ＂close to people＇s livelihood＂,＂to provide more and faster information service＂,and points out its shortcomings in news column setup,Such as ＂the lack of change,the lack of depth＂.