关于沿海发达地区开放教育招生如何开拓创新的实践思考

On How to Innovatively Cope with the Recruitment of Open Education in the Developed Coastal Areas

开放教育是基层电大多元化办学的主要形式,有效开展开放教育的招生是基层电大生存与发展的前提。随着生源的不断滑坡及办学竞争的愈演愈烈,如何保持开放教育招生的良好势头,已成为基层电大难以逾越的瓶颈之一。为此,基层电大必须开拓创新,加强市场调研,全力拓展招生渠道,出台相关有效招生的政策,积极推行多元化促招、扩招的措施,并要努力挖掘全方位招生的新领地,提升内涵建设新品牌,以积极有为的姿态确保电大发展久盛不衰。

Open education is one of the main forms of multi-education in the Radio ＆TV University, and the effective recru- itment of students is the basis of its existence and development. Yet with the students resources reducing and the competition getting fiercer, how to maintain the good recruitment of Open Education is now becoming a real difficulty for the Radio ＆TV University, especially for its schools. This article suggests that, through market research, expanding the recruitment channels, making effective plans, the Schools can make a better future for themselves.