竹乡旅游开发策略探析——以福建为案例

Analysis on Developing Tactics of Tourism in Bamboo Areas --A Case Study of Fujian

发展竹乡旅游是实现竹产业绿色转型与发展的重要途径。福建的竹林景观资源与竹文化资源赋存丰富，竹加工业发达，具有较好的竹乡旅游开发的基础。虽然近年来福建竹乡旅游发展较快，但仍存在着竹乡旅游景区特色不鲜明、竹文化内涵不突出、竹乡旅游商品特色不足和竹乡旅游专业人才匮乏等问题，为此，在生态文明时代，福建应采取强化竹乡旅游景区品牌建设、大力开发竹文化旅游资源、大力开发竹乡旅游特色商品和加强竹乡旅游专业人才队伍建设等策略推动竹乡旅游的发展。

Development of tourism in bamboo areas is an important way to achieve the green transformation and the development of bamboo industry. The advantaged conditions of endowed with the richest bamboo forest landscape resources and bamboo cultural resources, developed bamboo processing industrial in Fujian is the foun- dation for its development of tourism in bamboo areas. Although it has achieved a rapid development of tourism in bamboo areas in recent years, the issues of shortage in scenic areas features, bamboo cultural connotation, bam- boo culture tourism characteristics products and professionals still exist. So in the era of ecological civilization, Fu- jian has taken the strategy of strengthen developing scenic areas features, greatly developing bamboo culture tour- ism resources, greatly developing bamboo culture tourism characteristics products and strengthen the cultivation of tourism professionals to promote the development of tourism in bamboo areas.