基于文化需求心理的旅游产品设计

Tourism Products Design Based on the Psychology of Culture Need

针对现有旅游产品的市场现状及现代消费模式的转变,分析了人们的文化需求心理,并提出旅游产品具有先天的文化属性。通过实际的设计案例,解析了旅游产品设计中具体的文化表现形式,在此基础上,进一步提出运用可持续性设计和人性化设计等设计思维方式,结合现代创新理念,坚持旅游产品设计的文化走向。

On the basis of the current situation of tourism products and the transformation of consumption model, it analyzed the psychology of culture need of modem people, and put forward that tourism products＇ culture quality was connatural. Through actual design cases study, it analyzed the culture expression ways of tourism products design, then went a step further, suggested that through the design thought ways such as sustainability design and humanization design, combined the modem innovative idea, insisted on the culture trend of tourism products design.