广西东盟留学生对中国形象的认知与启示

China's Image in the Eyes of ASEAN Students in Guangxi Province and Its Enlightenment

国家形象是国际社会公众对某一国家相对稳定的总体评价。笔者通过对广西东盟留学生的问卷调查和深度访谈,来了解东盟留学生眼中的中国形象。问卷数据统计结果显示,留学生来华前和来华后对中国形象的看法不同,来华后对中国形象的看法好于来华前。不同国籍、了解中国的不同途径以及来华后不同的适应程度,导致留学生对中国形象持有不同的看法。中国相关部门应当有效促进留学生同中国同学、居民的交流,以便留学生从更多渠道了解中国,从而通过留学生及其社会网络来传播和构建真实的中国国家形象。

National image is a relative stable evaluation about a country by the international community. Throughthe investigation on ASEAN students in Guangxi Province by questionnaires and interviews, we can understand what China＇s image is in the foreign students＇ eyes. The data of the questionnaires demonstrates that foreign students change their impression about China after they come to China, and it generally becomes better after their being in China. Further analysis shows that the students from different countries, using different ways to know about China, will have different impressions about the image of China. Chinese relative depa^nents should promote the commu- nication between Chinese and foreign students and provide a good environment for foreign students to better under- stand China in order to spread and construct the real China＇s image by them.