视觉传达设计中视觉经验的运用探讨

Discussion on the Application of Visual Experience in Visual Communication Designs

所谓视觉传达,通俗地讲就是设计者将一些信息通过媒介向受众群体传达,让受众更直观快捷地接受信息,从而更好地进行产品宣传、文化交流,满足人们的生活娱乐需求。视觉传达设计中的视觉经验在生活中起着不可忽略的作用,本文粗略探讨了视觉经验在视觉传达设计中的运用。

Generally speaking, visual communication means how designers can convey some information to the target audiences more intuitively and efficiently, making advertisments, culture exchange, entertainment better. Visual experiences in visual communication plays a vital role in life, the paper gives a rough idea on how it works.