普光硫磺市场营销策略初探

Discussion on the marketing strategies of the Puguang sulphur

介绍了市场定位、分销策略、客户管理、定价策略、营销组合等普光硫磺销售策略。选择大型终端用户和大型经销商作为主要销售对象;采用与不同运输方式相对应的多种销售渠道相结合的分销策略;将各种营销策略进行营销组合,充分发挥综合效果,全力确保普光气田天然气的正常生产经营。

The market positioning, distribution strategies, client management, pricing strategy and marketing mix of Puguang sulphur are discussed. Large end-users and dealers shall be chosen as main target customers. The distribution strategies of utilizing multiple marketing channels corresponding to different modes of transporta- tion should be employed and various marketing strategies should be integrated to fully take advantage of each function, ultimately keeping the normal operation of natural gas of Pnguang natural gas field.