黑龙江省民族旅游地旅游资源显性化策略研究

Research on the Actualization Strategies of Heilongjiang Province National Tourism Destination’s Tourism Resource

黑龙江省少数民族分布集聚,民族旅游资源特色鲜明。随着黑龙江省旅游地区域逐步扩大,政府对民族旅游地旅游资源的开发加大了投入力度。但物质型资源较多、交通不便、市场需求不足等因素,制约了黑龙江省民族旅游地旅游资源显性化进程的良性发展。本文以"旅游资源显性化理论"为基础,结合影响黑龙江省民族旅游地旅游资源显性化的因素,提出黑龙江省民族旅游地旅游资源显性化的有效策略。

The minority nationalities in Heilongjiang are geographically concentrated, and its national tourism resources have distinct features. With the expanding of tourism area in Heilongjiang province, the government gives more attention to the development of national tourism destination＇s tourism resource. However, the benign development of actualization process of the tourism resource is prevented by several factors, such as too much material resource, the inconvenience traffic, and the lack of market demand and so on. Based on the theory of ＂tourism resources actualization＂, this paper puts forward effective strategies through analyzing the influencing factors of the actualization of Heilongjiang national tourism resources＇ actualization