基于文化视角下放大廊坊门球品牌效应的思考

Amplifying the Brand Effects of Langfang Croquet from the Cultural Perspective

调查发现,影响廊坊门球品牌可持续发展的因素或缺陷主要集中在门球规则、门球市场、门球精英、门球传媒、门球文化五个方面,所以,放大廊坊门球品牌效应,其提升对策应为统筹发展,乘势而为:既要政府主导,又要市场拉动;既要赛事载体,又要全民健身;既要门球文化搭台,又要门球产业唱戏,最终形成扩大廊坊门球品牌效应的合力。

Investigation has found that what affects the sustainable development of Langfang croquet brand include the following five aspects： rules, market, elite players, media, and culture. To amplify the brand effects of Langfang croquet brand, we should co-ordinate the development in respect of government guidance, market stimulation, media publicity, croquet culture, and croquet industry in order to form the joint force to expand the brand effect of Langfang croquet.