“台湾好行”景点接驳公交的实践

Experiences with “Taiwan Tourist Shuttle Bus”

简要介绍了"台湾好行"景点接驳公交旅游服务计划的发展历程,从服务特色角度入手,重点从线路、场站、标志、网络平台和运营措施等方面概括其特征。然后,结合接驳公交运量、换乘率、交通与旅游产业收益的调查数据,阐述了"台湾好行"服务系统的实施效果。最终,指出其取得较好成效的关键在于实现了交通及旅游观光产业的密切合作及品牌意识下的整体营销策略的持续实施。

The paper presents a brief introduction to the integrated development of the ＂Taiwan Tourist Shuttle Bus＂ and characterizes the system in terms of transit routes, stations, identifiers, website platforms and operation performance from the service characteristics. Then the paper discusses, according to survey data, the performances of the system by the transit passenger carrying capacity, transfer proportion and revenues of transit and tourist industry. The conclusion shows that key factor for the success of ＂Taiwan Tourist Shuttle Bus＂ is to push the cooperation of transit and tourism industries and overall marketing strategy of brand.