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危机传播与社会化媒体管理

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摘要 在当前的社会环境下,虽然没有直接的数据表明社会化媒体和网站是比传统的新闻媒体更重要的交流工具。但现实的发展是,已经有越来越多的组织、公司和个人利用社会化媒体来监测公众的情绪,预防或者解决危机。①鉴于社会化媒体在危机传播中已经扮演着越来越重要的角色,许多组织都专门设立了社会化媒体主管这样的职位。
作者 来向武
出处 《青年记者》 北大核心 2013年第13期72-73,共2页 Youth Journalist
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