旅游景区顾客满意度对顾客忠诚度的影响

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摘要在旅游业竞争日趋激烈的今天,如何提高旅游目的地在游客心目中的形象和游客重游率已经成为旅游目的地可持续发展的关键所在。因此,对旅游景区游客的满意度及其忠诚度的分析研究势在必行,只有充分了解游客需求,才能不断促进旅游市场的多元化发展。

作者谭品芳罗建章

机构地区云南财经大学商学院

出处《中国市场》 2013年第25期48-51,共4页 China Market

关键词旅游景区顾客满意度顾客忠诚度需求感知

参考文献9

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中国市场

2013年第25期

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