旅游业特许经营理论研究综述

A Review on the Franchising Research in Tourism

特许经营被誉为"21世纪的主导商业模式",在旅游行业各个领域已经广泛存在。本文分别对国内外有关旅游酒店、旅行社和旅游景区的特许经营研究成果进行了简要综述,全面反映了理论界关于旅游业特许经营理论的研究进展。

Franchising is regarded as a domain business model in 21st century, and has widely existed in all fields of tourism. The paper has precisely summarized the main research results about the franchising in hotels, travel agencies and scenic spots in China and abroad. It is a shortcut for researchers to understand the research progress about the franchising in tourism.