出国留学金融服务与中高端客户拓展分析

Analysis on Financial Services of Studying Abroad and the Development of High-end Customers

随着经济发展和时代进步,我国出国留学市场规模日益壮大。一般而言,出国留学市场背后有不小的金融资产支持,而大部分金融资产的持有者即商业银行潜在的中高端客户群体。考虑到中高端客户对商业银行的带动作用,如何运用出国留学金融服务,将出国留学金融客户拓展成为银行的中高端客户,成为目前商业银行的市场拓展目标之一。

Along with the development of economy and the progress of the times, China is experiencing an increasing development in the market of studying abroad. In general, the studying abroad market is supported by some huge financial assets and most of the financial asset holders are the potential high-end customer groups of the commercial banks. In view of the leading role of the high-end customers in the commercial banks, using financial services of studying abroad to develop the financial customers into the high-end bank customers becomes one of the marketing objectives to the commercial banks.