论媒体对女大学生形象的误读

Misreading of the Media Image oil the Female College Students——Based on the Perspective of Gender Theory

由于女大学生社会问题的增多,引发媒体对女大学生负面新闻的过度报道,这种有别于客观真实的过度再现,直接导致女大学生媒介形象的异化,也造成了女大学生社会角色的畸形,强化了传统社会性别的刻板印象。从社会性别理论的视角审视当代大众传媒,如何找到被男权媒介所遮蔽的女性话语权的表达方式,不仅是新闻媒体所要解决的问题,更是关系到社会生态平衡的一道难题。

An increase of social problems of female college students caused media＇s excessive coverage of female college students＇ negative news which is different from the excessive reproduction of objective truth. It directly led to alienation of female college students of media image, caused deformities of female college students＇ social role and reinforced traditional gender stereotypes. Examining the contemporary media from the gender perspective and finding the way of expression of feminine discourse covered by male media are not only to resolve the issue by the media but also to be related to the social-ecological balance.